The author argues that the illegal drug trade operates much like a conventional business, with principles such as market competition, brand management, and supply chain management. The book provides an in-depth look at the economics behind the drug trade and how it affects the global economy. It also offers insight into how governments and law enforcement agencies can tackle the issue and reduce its impact. Through interviews with drug lords, dealers, and law enforcement officials, Wainwright provides a unique and informative perspective on the drug trade.